For Immediate Release
Contact:  Mike Lawson
(323) 822-9108 

Charity Group, LLC featured in Crain's New York Business

June 22, 2008 (New York, NY) Charity Group, LLC featured in Crain's New York Business. The article is posted below.

Crain's New York Business
Published date: Sunday, June 22, 2008
By: Edited by Valerie Block

Giving gets reality treatment


Oprah's Big Give made reality TV a tool for charities. Now, Showtime programming executive Blayne Ross and partner Scott Talbot want to get in on the act.

The pair are developing a reliaty series that will follow an event planner, chef, decorator and mixologist as they organize gala fundraising events at high-profile locations ranging from Graice Mansion to an airborne jet. The show will feature on charity each week, with the goal of raising $1 million for it.

More than 150 organizations, from Unicef to God's Love We Deliver, are vying to take part in the series, America's Greatest Challenge: The Dream Team.

Mr. Talbot, an entrepreneur who founded Charity Group to help nonprofits, says he has already secured millions in commitments for ads and product placements from food and beverage companies. He says that several networks are interested in the series, which he hopes will debut next spring.

"It's frustrating to organize a fundraising party and find people have donor fatigue," Mr. Talbot says. "This show will raise awareness and money for charities."

About Charity Group, LLC
Charity Group, LLC is an early stage company, providing innovative tools and platforms to help transform the way Nonprofit Organizations and Corporate Donors align and coordinate their fundraising efforts and objectives. The company’s goal is to provide information and logistical resources that can increase the yield from fundraising activities, simplify event implementation, raise public awareness of nonprofit causes and deliver more usable dollars for actual charitable deployment. For more information on Charity Group, visit its official website.

About Lawson Artist Management, LLC
Lawson Artist Management is a unique, diversified talent management firm founded and led by Mike Lawson, an investment banking executive with a strategic development, marketing, financial and management consulting business background who is also a classical pianist. Lawson Artist Management personally manages both established and emerging recording artists, actors/actresses, screenwriters, directors and executive producers.  For more information, visit Lawson Artist Management’s website at www.LawsonArtistManagement.com.