Charity Group, LLC announces CharityChex™

July 17, 2008 (New York, NY) Charity Group, LLC announces CharityChex™

CharityChex™ is a proprietary credit card merchant technology system that facilitates a point-of-sale, payer-designated charitable donation. This system enables a seamless transaction between a payer, merchant and charitable organization.

Charity Group has created its first service offering, CharityChex™, to facilitate partnerships between retail businesses and charitable organizations at the local, regional or national levels. It does this through a proprietary credit card processing enhancement that promotes charitable giving and facilitates the capture of payer-designated charitable contributions at the retail point of sale.

By working in conjunction with major credit card merchant processors, the patent protected CharityChex™ system enables seamless transactions between a consumer (payer), a merchant establishment and one or more charitable organizations. It does this by appending an easy to use "contribution add-on" to the bottom of the regular credit card voucher, allowing the payer to designate a specific charity and donation amount as part of the overall transaction. It requires no extra effort on the part of the retail establishment and is processed automatically, providing records of participation for both the payer and the retail promoter.

CharityChex™ helps build a three-way connection between the consumer-donor, the retail establishment and a charitable organization in which they share an interest. The act of contributing is seamless, occurring when the consumer is already focused on completing a transaction. Whether a neighborhood retailer supporting a local cause, or a national retail-chain backing a national charity, CharityChex™ contributions, even if small individually, can aggregate into what, comparatively, can become very sizable total donations.

"CharityChex combines charity and retail establishments together for the first time to create a win-win situation for customers and businesses who want to contribute to society in a simple, no hassle way," said Scott Talbot, Founder and Chairman of Charity Group, LLC the company that created CharityChex. "We know that now more than ever people want to give back and CharityChex provides a simple, easy way to do just that."

In the competitive restaurant market, a venue using CharityChex will have an advantage over its competitors (using localized press, word-of-mouth and in-house marketing) as its customers will be more likely to support a civically minded establishment that supports a local charity or cause.

In addition to CharityChex, the Charity Group is developing CharityConnect, a comprehensive technology platform linking nonprofit organizations and corporations; and "America's Challenge: The Dream Team," a network reality show focused on fundraising events.

About Charity Group, LLC
Charity Group, LLC is an early stage company, providing innovative tools and platforms to help transform the way Nonprofit Organizations and Corporate Donors align and coordinate their fundraising efforts and objectives. The company’s goal is to provide information and logistical resources that can increase the yield from fundraising activities, simplify event implementation, raise public awareness of nonprofit causes and deliver more usable dollars for actual charitable deployment. For more information on Charity Group, visit its official website.

About Lawson Artist Management, LLC
Lawson Artist Management is a unique, diversified talent management firm founded and led by Mike Lawson, an investment banking executive with a strategic development, marketing, financial and management consulting business background who is also a classical pianist. Lawson Artist Management personally manages both established and emerging recording artists, actors/actresses, screenwriters, directors and executive producers.  For more information, visit Lawson Artist Management’s website at www.LawsonArtistManagement.com.