For Immediate Release
Contact:  Mike Lawson
(323) 822-9108 

Joe Loera's 2inspire Productions to present "NeO-FiEd" October 5th during North Hollywood Scene Festival

September 29, 2008 (Los Angeles, CA) Producer Joe Loera's 2inspire Productions LLC will present "NeO-FiEd" October 5, 2008, from 1:30pm-2:30pm at the Deaf West Theatre (5112 Lankershim Boulevard, North Hollywood, CA 91601) during the NoHo Scene Festival.

The show, entitled "NeO-FiEd," will feature 12 extremely talented singers, dancers and actors between the ages of 12 and 17 and special guest ‘Musicians Answer.’ The performers include: Shane Harper (“Dance on Sunset”) repped by DDO Artists, Antony (“Making Menudo”) repped by CESD, Lauren Brianna (“Jammx Kids”) repped by CTG, Tyler White ("Hip-Hop Harry") repped by CTG and Amelia Harris (“As The World Turns”) repped by KSA, among others.

Tickets are available for free at the NoHo Scene Festival box office.

NeO-FiEd is a modern variety show with a fresh hip twist that will introduce NoHo Scene to the next generation of top performers.

The cast is made up of incredibly talented singers, dancers and comedy actors (12-17 years old) from around SoCal. They're a cross section of kids from diverse backgrounds. They're cool, tend setting, funny, energetic and totally ROCK!

NeO-FiEd is a throwback to the old variety shows from the 80's. The word neo-fied means "to make new". So it's time to take variety to the next level and beyond. This energetic show is one BIG PARTY full of singing, dancing and comedy sketches with hip-hop, pop, and rock-n-roll!

A fun and entertaining show, NeO-FiEd will have the whole family singing, dancing and laughing together.

Created and Produced by Joe Loera, Founder of 2inspire Productions, LLC.


About Joe Loera/2inspire Productions LLC
Joe Loera is the founder of 2inspire Productions, LLC, a specialized production company that develops cutting-edge projects that educate, challenge, and inspire kids, teens and young adults to live their dream!

Loera has co-written and produced the off-Broadway shows "Us," "Break Through," and "Champions" as well as two documentaries currently in production, "Soul Escape" and "Driven."

Joe Loera is also a successful actor, dancer, teacher, and choreographer for TV, film, and stage, and has been established in the entertainment industry for fifteen years.

Loera has been fortunate to work with the best director/choreographers in the business, such as Rob Marshall, Wayne Cilento, Fatima Robinson, Adam Shankman, Rob Iscove, Otis Salid, Vincent Patterson and Michael Rooney. Joe has traveled the world on tours, performed in award shows, TV shows, commercials, and on stage with such artists as Will Smith, Enrique Iglesias, Bette Midler, Bebe Neuwirth, Kristin Chenoweth, Victor Garber, and Freddie Prinze Jr. Joe was also a series regular on "The Wayne Brady Variety Show" on ABC.

For the past eight years, Joe Loera traveled throughout the United States and abroad teaching, choreographing and mentoring over 600,000 young students for two of the top dance conventions in the nation, L.A. Dance Magic and L.A. Underground. In 2003, Joe moved to NYC to perfect his craft of being a producer.

Loera is the founder of kampNYC-the most intensive innovative musical theatre camp in New York City for talented young singers, actors and dancers 12-17 years of age. He now resides back in Los Angeles and is creating and producing motivational teen programming for television.

About Lawson Artist Management, LLC
Lawson Artist Management is a unique, diversified talent management firm founded and led by Mike Lawson, an investment banking executive with a strategic development, marketing, financial and management consulting business background who is also a classical pianist. Lawson Artist Management personally manages both established and emerging recording artists, actors/actresses, screenwriters, directors and executive producers.  For more information, visit Lawson Artist Management’s website at www.LawsonArtistManagement.com.